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Varje vecka bes\u00f6ker omkring 35 000 kunder ICA Maxi Vasa i S\u00f6dert\u00e4lje. Butiken har runt 170 medarbetare och m\u00f6ter dagligen ett tv\u00e4rsnitt av stadens inv\u00e5nare \u2013 fr\u00e5n barnfamiljer till \u00e4ldre, fr\u00e5n olika stadsdelar, kulturer och bakgrunder.<\/p>\n
\u2013 Det g\u00f6r att vi \u00e4r v\u00e4ldigt t\u00e4tt sammanl\u00e4nkade med lokalsamh\u00e4llet, s\u00e4ger Jonas Berg.<\/p>\n
Den kopplingen \u00e4r ocks\u00e5 en drivkraft i butikens sponsringsarbete.<\/p>\n
\u2013 Om det g\u00e5r bra f\u00f6r S\u00f6dert\u00e4lje, d\u00e5 g\u00e5r det bra f\u00f6r oss, s\u00e4ger sponsringsansvarige Thobias Jonsson.<\/p>\n
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Idag \u00e4r ICA Maxi Vasa engagerade i omkring 20 idrottsf\u00f6reningar i S\u00f6dert\u00e4lje kommun. D\u00e4rut\u00f6ver st\u00f6ttar de ytterligare 30\u201340 organisationer \u2013 fr\u00e5n ungdomsverksamheter till sociala initiativ.<\/p>\n
\u2013 Det \u00e4r en v\u00e4ldigt stor bredd. Allt som handlar om att g\u00f6ra gott i staden f\u00f6rs\u00f6ker vi vara \u00f6ppna f\u00f6r, s\u00e4ger Thobias Jonsson.<\/p>\n
Fokus ligger tydligt p\u00e5 barn och unga.<\/p>\n
\u2013 F\u00f6reningslivet betyder s\u00e5 mycket. Det \u00e4r s\u00e5 otroligt viktigt att f\u00e5 ett sammanhang att vara med i!<\/p>\n
Jonas Berg lyfter s\u00e4rskilt lagidrottens betydelse f\u00f6r ungas utveckling.<\/p>\n
\u2013 Man l\u00e4r sig att umg\u00e5s i grupp och samarbeta, och det \u00e4r n\u00e5got man har nytta av hela livet.<\/p>\n
I sponsringsarbetet \u00e4r bredden central. \u00c4ven om ICA Maxi Vasa ibland st\u00f6ttar lag med elitsatsningar s\u00e5 riktas huvuddelen av insatserna till barn- och ungdomsverksamhet \u2013 g\u00e4rna d\u00e4r tr\u00f6skeln in \u00e4r l\u00e5g.<\/p>\n
\u2013 Vi tror inte p\u00e5 toppade lag i tidig \u00e5lder. Barn ska kunna prova olika idrotter, i alla fall upp till 14\u201315 \u00e5rs \u00e5lder, s\u00e4ger Jonas Berg.<\/p>\n
Det perspektivet p\u00e5verkar ocks\u00e5 hur samarbeten och avtal utformas. St\u00f6det kan handla om direkta bidrag men ocks\u00e5 om andra l\u00f6sningar, som rabatter kopplade till f\u00f6reningars ink\u00f6p.<\/p>\n
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Just nu \u00e4r ett initiativ tillsammans med Idrott Utan Gr\u00e4nser extra aktuellt. ICA Maxi Vasa har samarbetat med organisationen sedan 2010 och testar nu ett nytt grepp.<\/p>\n
\u2013 Vi jobbar ihop kring n\u00e5got vi kallar f\u00f6r \u201dprova p\u00e5\u201d. Det riktar sig till barn och unga som inte har testat f\u00f6reningsidrott tidigare, s\u00e4ger Jonas Berg.<\/p>\n
Tanken \u00e4r att matcha barn och unga med f\u00f6reningar som \u00e4r f\u00f6rberedda p\u00e5 att ta emot nyb\u00f6rjare och d\u00e4rmed s\u00e4nka tr\u00f6sklarna f\u00f6r att komma in.<\/p>\n
Bakom Ica Maxi Vasas breda engagemang finns ocks\u00e5 en tydlig tanke om m\u00f6ten mellan m\u00e4nniskor.<\/p>\n
\u2013 Vi tror p\u00e5 m\u00e5ngfald, s\u00e4ger Jonas Berg.<\/p>\n
\u2013 Ett enat S\u00f6dert\u00e4lje \u00e4r b\u00e4st f\u00f6r alla. Inga splittringar \u2013 det kommer inte att gynna n\u00e5gon. Att ses och l\u00e4ra k\u00e4nna varandra \u00e4r en j\u00e4tteviktig motvikt till segregation.<\/p>\n
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Var:<\/strong> T\u00e4ljehallen.
\nN\u00e4r:<\/strong> S\u00f6dert\u00e4lje Idrottsgala gick av stapeln 11 mars.
\nVarf\u00f6r:<\/strong> L\u00e4nstidningen S\u00f6dert\u00e4lje ville tillsammans med en rad partners uppm\u00e4rksamma s\u00e5v\u00e4l elit- som breddidrotten i S\u00f6dert\u00e4lje och Nykvarn samt de eldsj\u00e4lar som driver f\u00f6reningslivet fram\u00e5t.
\nVilka var d\u00e4r: <\/strong>Framst\u00e5ende idrottsprofiler och aktiva inom f\u00f6reningslivet. Martin & Love Stenmarck underh\u00f6ll och galan leddes av tv-profilen Jessica Almen\u00e4s.<\/p>\n